

#Beyonce best thing i never had location full#
I won’t let up until it’s undeniably reached its full potential. I keep building more layers and repeat this editing process for months. I find every ounce of magic and then I deconstruct it. I review every second of footage several times and know it backwards and forwards. It takes enormous patience to rock with me. I start with identifying my intention and making sure that I am aligned with the collaborators for the same purpose. Once I’ve committed, I give it all of me. I choose to invest my time and energy only in projects that I am passionate about. I’m also proud of the work we’ve done through BeyGood and the NAACP to support black-owned small businesses that would not have been able to survive this year.īy Alice Newbold Can you give me some insight into your creative process? We are investing in young people’s education with college scholarships in the US and job training with our BeyGood programme in South Africa. I am doing what my family has always done in celebrating and uplifting the black community. We worked with Shatta Wale and the choreographer Dancegod Lloyd. Shout out to Ghana! We shot there for the “Already” video. As an African American, how do you see yourself and your work in relation to the global black community? Being of Ghanaian heritage, I was of course excited to see your work celebrating African culture so thoughtfully and passionately. I’m so honoured they made the exception for us and this project. The Havasupai tribe were gracious and allowed us to film there, which had never been done before. Filming at Havasu Falls in the Grand Canyon will forever be one of my favourite locations. I landed on mountains to swim in waterfalls. I performed in the belly of sand dunes and I floated in the middle of the ocean. Shooting the film was absolutely an adventure. One of the best parts of this whole film was the collaboration and mutual respect of African-American creatives and creatives from the African diaspora. The way we used colour to transition from one emotion to another was intentional and symbolic. It was important that we worked with African designers, and the wardrobe amplified key themes in the film, such as black opulence and excellence.The fashion displayed a range of culture and heritage. How did you go about making your fashion choices for it and what was the intent? Kennedi Carter Fashion is obviously such a powerful element in the project, as well as in your life and career. I believe great art is discovered when you are consistent, a hard worker, and combine that with vision – your gift finds its home at some point.īeyoncé wearing Mugler in the first of British Vogue’s December 2020 covers.


It’s bringing together all those perspectives and experiences that creates great storytelling. I love creating a bridge for talented artists who wouldn’t typically work together. I try to work with people who push me to become a better artist and human. How does someone get on Beyoncé’s radar? And you chose to share your spotlight with such a varied and fascinating group of fellow artists. Until now! Black Is King distilled so much about what was happening in the world. Black Is King was a huge production that employed a large number of brilliant artists who may not typically see themselves working on a Disney project. It took an incredible group of creatives from all around the world, and so many of us were of African descent, telling a part of our own family’s story and its hidden history. Before we knew it, we were shooting in Nigeria, Ghana, London, Los Angeles, Johannesburg, and KwaZulu-Natal, South Africa, where we filmed with the women of the Himba tribe. I wanted to do one or two videos for The Gift album, then it just grew. It is a powerful example of how culture can help to shape a societal shift – how did you begin your work on a project of such magnitude? I want to turn your attention to your seminal visual album, Black Is King. The goal is to be infinitely inclusive from style to size. My vision for the collection is that it is fun, functional and fashionable, with athletic options that you can wear to the gym, then to the night club, from playing basketball to vogueing at the balls. Sporty suiting is a staple, and oversized coats in cool, lightweight fabrics round it out. Ivy Park is all in the details, and fit is extremely important – the waistline falling at just the right spot to be flattering to the body, extra stretch panels across the stomach to give you a flatter tummy. It’s an honour to have Ivy Park featured in British Vogue. What else should we know about the collection? Kennedi Carter The colours do indeed invoke joy. Beyoncé wearing Adidas x Ivy Park in the second of British Vogue’s December 2020 covers.
